Mid Century Ads - Taschen - Livrarias Curitiba

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Mid Century Ads - Taschen
LV386451

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

CARACTERÍSTICAS

EditoraPAISAGEM DISTRIBUIDORA DE LIVROS LTDA
Edição1
Ano da Edição2015
AutorJIM HEIMANN, STEVEN HELLER
EAN139783836556323
IdiomaINGLES - FRANCES- ALEMAO
FormatoCAPA DURA
Nacional ou ImportadoNacional
ISBN3836556324
Largura14,5
Altura20
Profundidade4
Páginas720
Peso1268 g.

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