Principles Of International Marketing - South Western - Livrarias Curitiba

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Principles Of International Marketing - South Western
LV315607

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A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

CARACTERÍSTICAS

EditoraEDITORA CENGAGE LEARNING LTDA
Edição9
Ano da Edição2010
AutorMICHAEL R CZINKOTA, ILKKA RONKAINEN
EAN139781439041376
IdiomaINGLES
FormatoBROCHURA
Nacional ou ImportadoImportado
ISBN1439041377
Altura27,5
Peso1564 g.

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